MAPCO
MAPCO is a large gas station chain across the southeast with a base in Nashville, Tennessee. They flaunt a large retail mart and a MyReward$ app where customers can get discounts and deals. Our team at The Sasha Group was tasked with multiple large scopes including:
MAPCO partnered with the Nashville Soccer Club and we were tasked to develop a partnership campaign. The campaign involved mural designs, commercial video shoot and edit (including some prop sticker designs on a NSC Jeep), in-arena digital screen assets, half-time show games and branded vending booth assets. I was directly responsible for animating the motion graphics and end card for the AppleTV spot for the partnership, as well as all the social assets, jumbotron animations and a large-scale mural design.
MAPCO launched it’s Summer “Fuel Your Adventure” campaign advertising special deals all summer long. I animated the provided assets for deliverables across social media as well as for more Nashville Soccer Club in-field assets. This included animating a new end card for the AppleTV spot mentioned above, as well as animating large scale in-field LED ribbons.
MAPCO partnered with the Nashville Predators and we were developed three partnership campaign visual directions. The campaign involved in-arena digital screen assets, half-time show games and branded vending booth assets. I was directly responsible for animating the jumbotron assets as well as a majority of the social media assets and a large-scale mural design.
MAPCO launched their new and improved app and tasked us with building a digital campaign. This included developing a look and feel with new colors and graphic elements for their team to implement store-wide, website and email graphic banners, and social post animations announcing the new app and features.
All work was done while in the employment of The Sasha Group® for MAPCO® All Rights Reserved
My Role: Lead Designer, Motion Designer
Creative Director: Carrie Warren
Art Director: Hannah McCannon
Motion Designer: Kahelena Giltner
Copywriter: Haley Marks