ELECTRO-HARMONIX

The guitar effects pedal company made famous by the likes of Jack White and Jimi Hendrix approached our team with a very specific task. Electro-Harmonix released the new line of 9 ultra-compact effects pedals, but needed a platform-native social media ad campaign to drive new sales. As the lead art director, designer, creator and talent I created 20+ unique pieces of vertical video ads to build up excitement around this huge release for the company.

EHX_JUL23_SmallPedalBigSound_01.gif
EHX_JUL23_60s-Blind-Test_Guessing-Game2.gif
EHX_JUL23_Pick-a-Pico_Oceans2.gif
EHX_JUL23_Playing-Your-Emotions_Creek_1.gif
EHX_JUL23_Sound-Lab_POG-Banjolele.gif
EHX_JUL23_SoundLab_ReRun-Keyboard.gif
EHX_JUL23_Oceans3verb_Petal-Comparison_1.gif
EHX_JUL23_Sound-Lab_Theramin-PitchFork_1.gif
EHX_JUL23_60s-Blind-Test_Matt-Commentary-1_1.gif
EHX_JUL23_PicoPlatform_Controls_Animation.gif
EHX_JUL23_Pick-a-Pico_Wave-2-_2.gif
EHX_JUL23_POG_Petal-Comparison_1.gif
EHX_JUL23_Pick-a-Pico_Triboro_1.gif

All work was done while in the employment of The Sasha Group for Electro-Harmonix® All Rights Reserved

My Role: Art Director, Designer, Motion Designer, Creator, Talent

Creative Director: Carrie Warren

Additional Talent: Matthew Bohannan

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