MID-STATE SUPPLY

Mid-State Supply Company was founded in 1958 and have held on to their legacy branding since the 70s. When they approached my team with the opportunity to rebrand a company with such a strong history, we had to come up with a strong logo mark. Inspired by modern American muscle cars, and the stacks of boxes that make up the supply room.

The strong logo mark is accompanied by cardboard textures, a metal grate pattern, and iconography to create a cohesive look and feel. After building the new brand from the ground up, we were able to implement it in signage, truck wraps, promotional materials, a new website design, and even a custom made vending machine.